Shoshana Zuboff: Surveillance Capitalism and Democracy, Part TWO of TWO

Shoshana Zuboff is the author of The Age of Surveillance Capitalism. She reveals a world in which technology users are the raw material for new procedures of manufacturing and sales that define an entirely new economic order: a surveillance economy. Some now claim that Facebook and Cambridge Analytica played a larger role in Donald Trump’s election victory than Russia.

In this part of her talk Zuboff describes how human behavior is not just observed but influenced to make a particular consumer or political choice.

Zuboff is the author of three books. “In the Age of the Smart Machine: The Future of Work and Power” foresaw how computers would revolutionize the modern workplace. Her influential “The Support Economy: Why Corporations Are Failing Individuals…” predicted the rise of digitally-mediated products and services tailored to the individual. Now her masterwork, “The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power” reveals a world in which technology users are the raw material for new procedures of manufacturing and sales that define an entirely new economic order: a surveillance economy.

Shoshana Zuboff is Professor Emerita at Harvard Business School. She spoke in Berlin, on November 6, 2019,at the Alexander von Humboldt Institute for Internet and Society.

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