Shoshana Zuboff is the author of The Age of Surveillance Capitalism. She reveals a world in which technology users are the raw material for new procedures of manufacturing and sales that define an entirely new economic order: a surveillance economy. Some now claim that Facebook and Cambridge Analytica played a larger role in Donald Trump’s election victory than Russia.
In this part of her talk Zuboff describes how human behavior is not just observed but influenced to make a particular consumer or political choice.
Zuboff is the author of three books. “In the Age of the Smart Machine: The Future of Work and Power” foresaw how computers would revolutionize the modern workplace. Her influential “The Support Economy: Why Corporations Are Failing Individuals…” predicted the rise of digitally-mediated products and services tailored to the individual. Now her masterwork, “The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power” reveals a world in which technology users are the raw material for new procedures of manufacturing and sales that define an entirely new economic order: a surveillance economy.
Shoshana Zuboff is Professor Emerita at Harvard Business School. She spoke in Berlin, on November 6, 2019,at the Alexander von Humboldt Institute for Internet and Society.
Podcast: Play in new window | Download (Duration: 29:00 — 19.9MB)
